Performance Dashboard - Events & Visitor Services
The Events and Visitor Services Department provides residents and guests with resources, extraordinary events and venues to enhance the quality of life in Estes Park and to ensure that Estes Park remains a vibrant mountain community and premier destination.
Events and Visitor Services
Event Usage - Weekdays
Measure: Percentage change in number of events held Monday - Thursday compared to previous year
Target: 10% increase in Monday - Thursday events
Status: 134, a 1.4% decrease
Report Date: January, 2025
Measured: Annually
Event Usage - Off Season
Measure: Percentage change in number of events held Oct. 16 - May 21 compared to previous year
Target: 10% increase in Oct. 16 - May 21 events
Status: 43 events, 10% increase
Report Date: June, 2024
Measured: Annually
Visitor Services Positivity Rating - Information
Measure: Positivity rating (1-5) on customer surveys from Yelp, Google, and Trip Advisor
Target: 4+ positivity rating
Status: Google: 4.7, Yelp: 4.5, Trip Advisor: 4.5
Report Date: January, 2025
Measured: Annually
Events - Positivity Rating
Measure: Positivity rating (1-5) on customer survey administered annually by Events
Target: 4+ positivity rating
Status: 4.51
Report Date: January, 2025
Measured: Annually
Economic Impact Study
Measure: An Economic Impact Study will be generated for larger events to show the impact on the community
Target: Economic Impact Study completed
Status: Completed for 5 large events
Report Date: January, 2025
Measured: Annually